A better approach to a visual communication course gains the understanding of the major segments of an industry (ex: publishing, advertising, and corporations) or areas of specialization (ex: packaging, exhibition, and computer graphics). The Visual Communication Design course offers students the opportunity to learn about creating websites, motion graphics, CD covers, book jackets, magazines, packaging, typefaces, identity systems, exhibits, posters and brochures. You’ll learn to create graphic, branding, and packaging solutions by problem solving skills, creativity, and independent strategic thinking. You’ll have the skills to become a creative leader in communication design in both China and foreign countries such as America, Europe, and Korea.

Visual Communication Course Curriculum


  • Chinese Business & Marketing
  • Brand Photography
  • Computer Technic & Application (4)
  • Brand Letterform Design
  • Brand Naming & it’s Practice
  • Internship or Workshop


  • Design Research & Analysis
  • Logo & Brand Mark Design1
  • Purchasing Behavior
  • Web & Mobile Graphic Design
  • Creative Idea Technique
  • Internship or Workshop


  • Brand Planning
  • Brand Identity Design Process
  • Print Advertising
  • Brand Marketing & Business
  • Logo & Brand Mark Design 2
  • Internship or Workshop


  • Media Advertising
  • Consuming Product Package Design
  • Corporate Graphic Design1
  • Design Business & Marketing
  • Digital Brand Design
  • Internship or Workshop


  • Corporate Graphic Design
  • Brand Naming 1
  • Interactive Mobile Media Tools
  • Design Business
  • Industrial Package Design
  • Internship or Workshop


  • Signage Graphic
  • Food Package Design
  • Annual Report Design
  • Advanced Design Project1
  • Brand Storytelling & Media Application
  • Internship or Workshop


  • Advanced Design Project 2
  • Design Portfolio Management1
  • Advanced Brand Marketing
  • Brand Naming3
  • Cosmetic Package & Product Design
  • Internship or Workshop


  • Design Portfolio Management2
  • Advanced Brand Package Design
  • Product Brochure Design
  • Independent Study(Elective)
  • Exhibition & Display