Brands and branding have steadily commanded more attention over the years. Market researchers, consultants, and academicians have created a complete vocabulary to describe various aspects of a brand’s creation. By learning how to create brand design solutions that are innovative, coherent, marketable, and business-like, you will be prepared to excel in brand designs based on marketing research and analysis, or as an independent practice and expert in the rapidly evolving field of brand identity and marketing design area.