Brands and branding have steadily commanded more attention over the years. Market researchers, consultants, and academicians have created a complete vocabulary to describe various aspects of a brand’s creation. By learning how to create brand design solutions that are innovative, coherent, marketable, and business-like, you will be prepared to excel in brand designs based on marketing research and analysis, or as an independent practice and expert in the rapidly evolving field of brand identity and marketing design area.

Brand Marketing Course Curriculum

1st

  • Chinese Business & Marketing
  • Brand Photography
  • Computer Technic & Application (4)
  • Brand Letterform Design
  • Brand Naming & it’s Practice
  • Internship or Workshop

2nd

  • Design Research & Analysis
  • Logo & Brand Mark Design1
  • Purchasing Behavior
  • Web & Mobile Graphic Design
  • Creative Idea Technique(4)
  • Internship or Workshop

3rd

  • Brand Planning
  • Brand Identity Design Process
  • Print Advertising
  • Brand Marketing & Business
  • Logo & Brand Mark Design 2
  • Internship or Workshop

4th

  • Media Advertising
  • Consuming Product Package Design
  • Corporate Graphic Design1
  • Design Business & Marketing
  • Mobile Brand Marketing
  • Internship or Workshop

5th

  • Corporate Graphic Design
  • Brand Naming 1
  • Interactive Mobile Media Tools
  • Design Business
  • Industrial Package Design
  • Internship or Workshop

6th

  • Brand Naming 2
  • Food Package Design
  • Web & Mobile Branding
  • Advanced Design Project1
  • Brand Storytelling & Media Application
  • Internship or Workshop

7th

  • Advanced Design Project 2
  • Design Portfolio Management1
  • Advanced Brand Marketing
  • Brand Naming3
  • Cosmetic Package & Product Design
  • Internship or Workshop

8th

  • Design Portfolio Management2
  • Advanced Brand Package Design
  • Product Brochure Design
  • Independent Study(Elective)
  • Exhibition & Display